Macy’s solution for the retail apocalypse? S E L L I N G A D S – The often-predicted retail apocalypse certainly seemed to get more likely for many large retailers over the past year. Macy’s alone shuttered 45 stores in 2021 and needed a $4.5B loan to escape bankruptcy. Yet it is one of the retailers…
Posts Tagged:retail media networks
What if India’s most famous actor could create an ad for your business? This Diwali, Shah Rukh Khan partnered with the team at Cadbury to have his likeness recreated by #AI, with a programmed sequence of phrases and templates that business owners can use. It is a great use of celebrity and an award-winning campaign. It’s also…
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