Is every day Valentine’s Day for a brand? Coming out of Valentine’s last week, it got me thinking… how tough it is to be a brand these days, with the relentless struggle to connect with and be loved by your public. Social Media has taken what used to be a one-way dialogue (with the brand…
Posts Tagged:social media
Marketing the next @POTUS. No matter where your political leanings lie, we’re watching the highest-stakes, online marketing battle in the history of the world, playing out before our very eyes. It may be painful to watch (yet we all are), but this election holds an absolute treasure trove of insights for everyone in the marketing…
Why Social Platforms are shedding the Social Label. It seems these days that Social Media companies are pivoting on their identities. They are shedding their “social network” handles and rapidly diversifying in parallel. There was a point in our near recent past that everyone was a “social specialist,” with agencies and niche experts manifesting in…
Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…
Please don’t use the term “Olympics.” Ok, so we are obviously in supersaturated Olympic mode, and everybody is not only feeling the fervor but also trying to capitalize on the zeitgeist that surrounds the games. This year, the International Olympics Committee (IOC) came out with a whole bunch of very outdated rules, laws and guidelines…