Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…
Posts Tagged:storytelling
2017 Trend Report Launch: Think Beyond Content. We officially launched our latest trend report – Think Beyond Content – out into the ether with a keynote at MagNet (North America’s largest gathering of magazine media stakeholders). Our newest report explores a cacophony of examples that showcase how brands are not only thinking of a world…
More than 25% of Internet users will block ads this year. The talk of the Cannes Lions Festival this past week was “ad blocking.” Propelled to a fervor by the coinciding eMarketer Report, it was revealed that more than 25% of U.S. Internet users will block ads this year via multiple devices. This is a…
Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…
As technology advances, is reading in jeopardy? Sitting in your local coffee shop with the aroma of freshly ground beans and the din of chatter, your laptop, smartphone and tablet can tell you a lot, but I believe these glimmering streams of data, rich as they are, will only ever be able to complement long-form…
Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…
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