Posts Tagged:Tom Fishburne

The Creative Brief Gap.

Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…

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Wasted Digital Ad Spend. Where’s your money going?

As the famous quote from 19th-century retailer, John Wanamaker goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Last year PwC investigated where the money goes in #digitaladvertising and found a single #programmaticadvertising placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital #adspend is…

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Covid Risk and being Self-Deprecating

Love this! – With the maleficient maelstrom of madness, we’ve all been through to vaccines dancing on the horizon, I think it’s our ability to laugh, imagine, and be self-deprecating that’s buoyed us. #wakeupimagine #marketoon #covid19

Metrics M E T R I C S Everywhere

#marketoon – What do you measure? What do you value? What moves the needle – the right way? It’s true we can measure just about everything these days, but what really matters to your company, your brand, and the people and audiences whom you serve? What’s on your dashboard?! #wakeupimagine #metrics #socialmedia

Playing it Safe

#marketoon – it’s definitely a tricky time for brands and the marketers who look to raise said brands to a conversation that matters. Playing it safe always tends to land you in the world of MEH, and nobody likes meh. Sure social media is a landmine-filled quagmire, but if you’re challenging the status quo, breaking into…

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We’re Going Agile

No better way to kick off 2021 than with a #marketoon by Tom Fishburne that sums up the place where many minds find themselves today and 20 years post the Agile Manifesto. #imagine

Auto(DAMN)ation

Lead nurturing isn’t a numbers game – #marketoon. Oh, you know you all loath this. Just because you can automate things, doesn’t mean you ignore its effect. Do it right. #human2human

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