As consumers, we all now expect personalized experiences. Yet we also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That’s a paradox that marketers increasingly have to navigate. AND … there’s a fine line between cool and creepy, between personalization and stalking – we’ve all felt it! One Deloitte study reported that…
Posts Tagged:zero party data
Ah, yes the #cookie. Marketers and advertisers have come to love and rely on the cookie. But as we have seen with Google and Apple – #privacy comes first (I truly think Tim Cook is trying to put the world in a better place). We should own our data and decide who sees and uses it and for what purpose. Only then…
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