Posts Tagged:zero party data

Zero Party Data is here to stay.

As consumers, we all now expect personalized experiences. Yet we also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That’s a paradox that marketers increasingly have to navigate. AND … there’s a fine line between cool and creepy, between personalization and stalking – we’ve all felt it! One Deloitte study reported that…

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Advertising without Cookies?!

Ah, yes the #cookie. Marketers and advertisers have come to love and rely on the cookie. But as we have seen with Google and Apple – #privacy comes first (I truly think Tim Cook is trying to put the world in a better place). We should own our data and decide who sees and uses it and for what purpose. Only then…

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