Edit. The Dove Reverse Selfie.

DOVE, Inc. reverses #selfie edits to highlight the dangers of #socialmedia. In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty. Dove highlighted this epidemic with their brilliant 2006 Dove ‘Evolution’ video.

BUT … today young girls face the same problem. Claiming that by the age of 13, 80% of girls distort the way they look online, beauty brand Dove is on a mission to tackle the issue of real beauty standards in a digital era. It’s using its platform to highlight the widespread damage caused by the trend of heavily edited #selfies.

Created by Ogilvy, ’Reverse Selfie’ features a young girl locked into the artificial world of social media. We are introduced to her in the form of a highly edited photograph, that she has posted with the caption ’my new look’. #wakeupimagine#advertising#marketing#personalbranding#creativitymatters#theselfietalk

Posted on April 28, 2021 in Creativity, Marketing, Social Media, Technology, Trends

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Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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