As the famous quote from 19th-century retailer, John Wanamaker goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Last year PwC investigated where the money goes in #digitaladvertising and found a single #programmaticadvertising placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital #adspend is syphoned off before it reaches publishers. Hey marketers – where’s your money going? #wakeupimagine#adtech#adexchanges#marketing#advertising#bots#clickfarms #marketoon –