Wasted Digital Ad Spend. Where’s your money going?

As the famous quote from 19th-century retailer, John Wanamaker goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Last year PwC investigated where the money goes in #digitaladvertising and found a single #programmaticadvertising placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital #adspend is syphoned off before it reaches publishers. Hey marketers – where’s your money going? #wakeupimagine#adtech#adexchanges#marketing#advertising#bots#clickfarms #marketoon –

Posted on April 28, 2021 in Marketing, Social Media, Technology, Trends

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About the Author

Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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