Fok Hing Gin.

For all my packaging, branding, and naming friends – here’s a story – Fok Hing Gin, owned by Hong Kong-based company Incognito Group Ltd, has been deemed offensive in a landmark ruling by the UK’s Independent Complaints Panel. Incognito Group had claimed that the brand name is an English romanization of the traditional Chinese phrase meaning ‘fortune and prosper’ and inspired by Fuk Hing Lane, a street in the Causeway Bay district of Hong Kong. #wakeupimagine #branding #packaging #CPG #HongKong #design

Posted on December 2, 2021 in Creativity, Marketing, Retail, Trends

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Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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