Category Archive for: Marketing

Frosted Flakes + Froot Loops + Krave … oh my!!

Kellogg’s Bowl Bot – seems like our love of cereal always rears its head – from cereal cafes/bars to now cereal mix and match vending. Similar to the soda-mixing Coca-Cola Freestyle machines introduced years ago, Kellogg Company’s is rolling out a new #vendingmachine called the Kellogg’s Bowl Bot that creates custom mixes of cereals and toppings like fresh fruits and…

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James Bond meet Jeff Bezos.

“Do you expect me to talk? No, Mr. Bond, I expect you to die!” In the ultimate symbol of one Hollywood era ending and another beginning, MGM, home to James Bond and Rocky, finally found a buyer willing to pay retail: Amazon The e-commerce giant said that it would acquire the 97-year-old film and television studio for $8.45…

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Google goes deep with Shopify.

S H O P I F Y x G O O G L E – Google is deepening its partnership with Shopify by letting the company’s more than 1 million merchants make their products more discoverable in Google Search and elsewhere. And as it should … Shopify’s stock rose following the announcement. Google and Shopify are increasingly competing against Amazon in…

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Brands gone wild. The NFT bandwagon.

A couple of months after #NFTs caught the public imagination with the $69 million #Beeple Christy’s auction, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. Everyone is talking about NFTs but very few people understand them. Luxury #brands are minting virtual sneakers, QSR brands are out minting pixelated pizza and taco GIFs, and even…

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Everything look like a Guinness?

In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…

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May the Forth be with you.

But of course, Disney+ is celebrating the day with a Simpsons and Star Wars crossover short, Maggie Simpson In The Force Awakens From Its Nap (priceless title). It features the Simpsons tyke heading on a quest to find her stolen pacifier, as she comes face-to-face with “young Padawans, Sith Lords, familiar droids, Rebel scum, and an ultimate battle against the dark side,…

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The Creative Brief Gap.

Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…

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Shake it baby. The Streaming Shuffle is afoot.

The Walt Disney Company and #Disney+ are certainly shaking up the landscape with C R A Z Y growth. That said it’s not like Netflix is not holding its own (even with earnings showing “slowed” global growth) as the move to #cablecutting is accelerating and the big legacy TV players have all been shifting towards streaming vehicles of their own. I…

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Wasted Digital Ad Spend. Where’s your money going?

As the famous quote from 19th-century retailer, John Wanamaker goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Last year PwC investigated where the money goes in #digitaladvertising and found a single #programmaticadvertising placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital #adspend is…

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Edit. The Dove Reverse Selfie.

DOVE, Inc. reverses #selfie edits to highlight the dangers of #socialmedia. In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty. Dove highlighted this epidemic with their brilliant 2006 Dove ‘Evolution’ video. BUT … today young girls face the same problem. Claiming that by the…

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