Category Archive for: Marketing

Zero Party Data is here to stay.

As consumers, we all now expect personalized experiences. Yet we also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That’s a paradox that marketers increasingly have to navigate. AND … there’s a fine line between cool and creepy, between personalization and stalking – we’ve all felt it! One Deloitte study reported that…

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Apple says … pay later.

Apple is working on a new service (backed by Goldman) that will let consumers pay for any Apple Pay purchase in installments over time, rivaling the “buy now, pay later” offerings popularized by services from Affirm (whose stock dropped 10% on the news)and PayPal. Look out … here comes Apple. #wakeupimagine https://www.bloomberg.com/news/articles/2021-07-13/apple-goldman-plan-buy-now-pay-later-service-to-rival-paypal

Customer Lifetime Value. Is your customer the right customer?

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by…

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The next big thing…

Ah yes, the never-ending quest for the shiny spoon – aka the next big thing – pay dirt, magic dust, maybe a golden egg or two. Maybe just maybe a little #firstprinciples analysis, a dash of #designthinking, a smattering of some great #insights and #trends, all stirred together with some juicy #marketing fundamentals. Just saying… #wakeupimagine#marketing

Frosted Flakes + Froot Loops + Krave … oh my!!

Kellogg’s Bowl Bot – seems like our love of cereal always rears its head – from cereal cafes/bars to now cereal mix and match vending. Similar to the soda-mixing Coca-Cola Freestyle machines introduced years ago, Kellogg Company’s is rolling out a new #vendingmachine called the Kellogg’s Bowl Bot that creates custom mixes of cereals and toppings like fresh fruits and…

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James Bond meet Jeff Bezos.

“Do you expect me to talk? No, Mr. Bond, I expect you to die!” In the ultimate symbol of one Hollywood era ending and another beginning, MGM, home to James Bond and Rocky, finally found a buyer willing to pay retail: Amazon The e-commerce giant said that it would acquire the 97-year-old film and television studio for $8.45…

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Google goes deep with Shopify.

S H O P I F Y x G O O G L E – Google is deepening its partnership with Shopify by letting the company’s more than 1 million merchants make their products more discoverable in Google Search and elsewhere. And as it should … Shopify’s stock rose following the announcement. Google and Shopify are increasingly competing against Amazon in…

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Brands gone wild. The NFT bandwagon.

A couple of months after #NFTs caught the public imagination with the $69 million #Beeple Christy’s auction, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. Everyone is talking about NFTs but very few people understand them. Luxury #brands are minting virtual sneakers, QSR brands are out minting pixelated pizza and taco GIFs, and even…

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Everything look like a Guinness?

In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…

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May the Forth be with you.

But of course, Disney+ is celebrating the day with a Simpsons and Star Wars crossover short, Maggie Simpson In The Force Awakens From Its Nap (priceless title). It features the Simpsons tyke heading on a quest to find her stolen pacifier, as she comes face-to-face with “young Padawans, Sith Lords, familiar droids, Rebel scum, and an ultimate battle against the dark side,…

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