Archive for: November, 2021

Inflation, Shrinkflation, and Skimpflation.

“We’ve all heard about rising inflation. The price of stuff is going up. And if you read this newsletter, you’ve heard of shrinkflation. That’s when the price of stuff stays the same, but the amount you get goes down. The economywide decline in service quality that we’re now seeing is something different, and it doesn’t…

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SpinLaunch. The Beauty of Physics.

SpinLaunch: Giant vacuum e-centrifuge for slinging 200kg satellites into orbit at up to 5000 mph. 4x less fuel, 10x less cost. Threat to SpaceX? Maiden test last month at supersonic speeds, launch vehicle recovered. #wakeupimagine #innovation#space#rockets#satellites#physics#engineering

Retail Media Networks + AI celebrities.

What if India’s most famous actor could create an ad for your business? This Diwali, Shah Rukh Khan partnered with the team at Cadbury to have his likeness recreated by #AI, with a programmed sequence of phrases and templates that business owners can use. It is a great use of celebrity and an award-winning campaign. It’s also…

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Meta warning.

Ok, people, time to read the books or at least watch the movie Ready Player One!! as the M E T A V E R S E is clearly on the table – If you’re a sci-fi junky like me you first read about it in Neal Stephenson’s Snow Crash and then got further dazzled by…

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Facebook rebrands as Meta.

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said. “Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.” #wakeupimagine #Facebook #metaverse #markzuckerberg #future #brand

Pain in the Supply Chain.

One thing people don’t really care about or understand is that #logistics is a huge part of #customerexperience, which is a huge part of today’s #marketing. #wakeupimagine #retail #ecommerce #marketoon

Dammit, Jim. It’s Space man.

Star Trek’s Captain Kirk is rocketing into space this month — boldly going where no other sci-fi actors have gone before. The original space cowboy heads there with Amazon and BLUE ORIGIN. So cool. #wakeupimagine #StarTrek https://www.cbc.ca/news/science/captain-kirk-blue-origin-1.6198720

Amazon Astro. Woof. Woof.

What do you get when you mix Amazon’s Alexa voice assistant with an Echo Show tablet, give it a hefty dose of artificial intelligence, integrate it all with Ring’s home security system, and let it roll around your home autonomously? Oh ya and Pepper (see what I did there) it with a little Jetson’s naming … and you get ASTRO. Astro…

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Netflix acquires a Golden Ticket.

Netflix, Disney+, and AppleTV+ seem to be delivering golden tickets to tasty tongue titillating content all around these days. The amount of incredible programming is mind-boggling. #wakeupimagine Apple The Walt Disney Company The Roald Dahl Story Company (RDSC) and Netflix are joining forces to bring some of the world’s most loved stories to current and future fans in…

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Marketing in the Metaverse.

Yes, I’ve been talking about this one for a while, but mark my words it’s sneaking up quickly. So watch Spielberg’s Ready Player One or better yet read Ernest Cline’s two books Ready Player One and Two along with 1992 science fiction novel Snow Crash, author Neal Stephenson imagined the metaverse as a future iteration…

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