Category Archive for: Creativity

(Car) Window to the World.

Innovative project by Toyota Motor Corporation that uses #augmentedreality to turn car windows into a display interacting with the environment outside, educating, entertaining and providing information about objects and animals as they pass. Designed by Toyota in partnership with the Copenhagen Institute of Interaction Design. #wakeupimagine #ar #vr #interactiondesign #innovation

Everything look like a Guinness?

In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…

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Next stop. SpaceX ticket to Mars.

Check out this creative mixed reality #prototype by AR Media Labs UAE. Your biometric SpaceX ticket to Mars is one step closer to reality. Now boarding. Wonder how the Aeroplan mileage is going to work? #wakeupimagine #ar #vr #creativity #Mars H/T Pascal BORNET

Cryptopunks x Christie’s = $17M

A lot of 9 CryptoPunks portraits ended up selling for just under $17 million in a Christie’s auction Tuesday evening, marking another substantial moment for #NFT art sales. The lot of pixelated portraits were from the collection of the NFT platform’s co-creators Matt Hall and John Watkinson. The CryptoPunks platform is one of the first NFT projects on the Ethereum#blockchain. Back in…

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How to do Design Thinking.

#designthinking is beyond the theatre of using Post Its and looking like you’re being creative. Design thinking is about true innovation, applying first principles thinking to problems, and working through divergent and convergent methodologies to get to a novel outcome – often ones no one has ever seen before. Steve Jobs was the master of design…

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May the Forth be with you.

But of course, Disney+ is celebrating the day with a Simpsons and Star Wars crossover short, Maggie Simpson In The Force Awakens From Its Nap (priceless title). It features the Simpsons tyke heading on a quest to find her stolen pacifier, as she comes face-to-face with “young Padawans, Sith Lords, familiar droids, Rebel scum, and an ultimate battle against the dark side,…

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The Creative Brief Gap.

Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…

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Click this. How Instagram scaled social media.

Great journey map of how a couple of innovators made an app in 8 weeks and scaled to one of the most used #socialmedia photo apps. Oh ya, and then they were purchased by Facebook for $1 billion. #wakeupimagine #startups #innovation #entrepreneurship

Shake it baby. The Streaming Shuffle is afoot.

The Walt Disney Company and #Disney+ are certainly shaking up the landscape with C R A Z Y growth. That said it’s not like Netflix is not holding its own (even with earnings showing “slowed” global growth) as the move to #cablecutting is accelerating and the big legacy TV players have all been shifting towards streaming vehicles of their own. I…

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TIME Most Influential Companies. Go Canada.

For the first time ever, TIME Magazine has released a list of its top 100 most influential companies, and it is amazing to see two Canadian businesses rocking the inventory. The inaugural list highlights 100 businesses making a major impact around the world, including our very own Shopify (thanks to rockstars Tobias Lütke and Harley Finkelstein and team), and Tilray (Brendan Kennedy and Irwin Simon), a B.C.-based cannabis company.  Check out the whole…

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