Category Archive for: NFT

Marketing in the Metaverse.

Yes, I’ve been talking about this one for a while, but mark my words it’s sneaking up quickly. So watch Spielberg’s Ready Player One or better yet read Ernest Cline’s two books Ready Player One and Two along with 1992 science fiction novel Snow Crash, author Neal Stephenson imagined the metaverse as a future iteration…

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The Metaverse keeps staking new ground.

Apple, Microsoft, Google, and Facebook reported earnings this past week and they’re all making lots of money. And they have another thing in common … all have a stake in something called the “metaverse.” If you’re a sci-fi junky like me you first read about it in Neal Stephenson’s Snow Crash and then got further dazzled by Ernest Cline’s…

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Brands gone wild. The NFT bandwagon.

A couple of months after #NFTs caught the public imagination with the $69 million #Beeple Christy’s auction, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. Everyone is talking about NFTs but very few people understand them. Luxury #brands are minting virtual sneakers, QSR brands are out minting pixelated pizza and taco GIFs, and even…

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Cryptopunks x Christie’s = $17M

A lot of 9 CryptoPunks portraits ended up selling for just under $17 million in a Christie’s auction Tuesday evening, marking another substantial moment for #NFT art sales. The lot of pixelated portraits were from the collection of the NFT platform’s co-creators Matt Hall and John Watkinson. The CryptoPunks platform is one of the first NFT projects on the Ethereum#blockchain. Back in…

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