Posts Tagged:marketing

You’re not a B O T. Don’t date like one.

Great #creative – a friendly reminder from Jose Cuervo to keep your dating interesting. You’re not a bot. Don’t date like one. Most of us have had our fair share of bad dates. They offer us good stories to tell … but they are nothing compared to what you could easily consider the saddest date in human history: between…

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BUM. BUM. BUM. BUMBLE.

Love this! – Bumble, the newest dating IPO tech darling ($BMBL) has been getting a lot of “buzz” lately. Great copywriting that ties so nicely back to the #brand name. You can literally hear the music in your head. Well done Whitney Wolfe Herd ! #wakeupimagine #designthinking #brandgrowth

Hey Siri, Am I Ready for 2018?

Hey Siri, Am I Ready for 2018? Ah, the smell of 2018 in the morning. But what will it bring? How will 2018 change the way we do business? If it’s anyway as transformational as 2017, can I be prepared? All valid questions as 2017 has cut swaths out of many and built new-fangled superhighways for…

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Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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The Revenge of Analog

The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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Wham! Bam! Pow! Batman rocks his content – Lego Style

Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…

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#SuperBowl as a #SoapBox

#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…

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My Voice is My Passport

My Voice is My Passport. As I noted in our last Mashup, ‘Alexa’ (Amazon’s new voice activated, intelligent personal assistant), was the clear standout at this year’s CES (Consumer Electronics Show) in Vegas. But for me, it even gets better than that – Amazon has just brought my childhood (ok, adulthood) sci-fi-junkie self to a…

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#CES2017: We do life and create data

#CES2017: We do life and create data. We are clearly on the cusp of some of the biggest technological changes in years. There are always cool, cutting-edge gadgets that come out of the Consumer Electronics Show (CES) every year, but this year felt different with three major trends converging: 1. Autonomy; 2. Machine Learning; and…

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