Macy’s solution for the retail apocalypse? S E L L I N G A D S – The often-predicted retail apocalypse certainly seemed to get more likely for many large retailers over the past year. Macy’s alone shuttered 45 stores in 2021 and needed a $4.5B loan to escape bankruptcy. Yet it is one of the retailers…
Posts Tagged:marketing
For all my packaging, branding, and naming friends – here’s a story – Fok Hing Gin, owned by Hong Kong-based company Incognito Group Ltd, has been deemed offensive in a landmark ruling by the UK’s Independent Complaints Panel. Incognito Group had claimed that the brand name is an English romanization of the traditional Chinese phrase meaning…
Star Trek’s Captain Kirk is rocketing into space this month — boldly going where no other sci-fi actors have gone before. The original space cowboy heads there with Amazon and BLUE ORIGIN. So cool. #wakeupimagine #StarTrek https://www.cbc.ca/news/science/captain-kirk-blue-origin-1.6198720
Priceless!! – The Walt Disney Company and Airbnb are recreating Winnie-the-Pooh’s home as a “Bearbnb” as part of 95th anniversary celebrations of the beloved character. The “Bearbnb” is situated in Ashdown Forest, England, the inspiration for author A.A. Milne’s “Hundred Acre Wood.” It was designed by Disney-appointed Winnie the Pooh illustrator, Kim Raymond, who has been drawing the iconic bear for over…
A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by…
Ah yes, the never-ending quest for the shiny spoon – aka the next big thing – pay dirt, magic dust, maybe a golden egg or two. Maybe just maybe a little #firstprinciples analysis, a dash of #designthinking, a smattering of some great #insights and #trends, all stirred together with some juicy #marketing fundamentals. Just saying… #wakeupimagine#marketing
In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…
Ok, this is a whole new spin – China has been one of the quickest to adapt to using drones to light up the sky with shows competing for entry into the Guinness Book of Records. But no one has used them to create QR codes for Product Downloads! Yes, #qrcodes (hey Scott Stratten didn’t you write a book…
Great #creative – a friendly reminder from Jose Cuervo to keep your dating interesting. You’re not a bot. Don’t date like one. Most of us have had our fair share of bad dates. They offer us good stories to tell … but they are nothing compared to what you could easily consider the saddest date in human history: between…
Love this! – Bumble, the newest dating IPO tech darling ($BMBL) has been getting a lot of “buzz” lately. Great copywriting that ties so nicely back to the #brand name. You can literally hear the music in your head. Well done Whitney Wolfe Herd ! #wakeupimagine #designthinking #brandgrowth