Posts Tagged:marketing

Customer Lifetime Value. Is your customer the right customer?

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by…

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The next big thing…

Ah yes, the never-ending quest for the shiny spoon – aka the next big thing – pay dirt, magic dust, maybe a golden egg or two. Maybe just maybe a little #firstprinciples analysis, a dash of #designthinking, a smattering of some great #insights and #trends, all stirred together with some juicy #marketing fundamentals. Just saying… #wakeupimagine#marketing

Everything look like a Guinness?

In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…

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QR Code Drones fill the Shanghai Sky.

Ok, this is a whole new spin – China has been one of the quickest to adapt to using drones to light up the sky with shows competing for entry into the Guinness Book of Records. But no one has used them to create QR codes for Product Downloads! Yes, #qrcodes (hey Scott Stratten didn’t you write a book…

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You’re not a BOT. Don’t date like one.

Great #creative – a friendly reminder from Jose Cuervo to keep your dating interesting. You’re not a bot. Don’t date like one. Most of us have had our fair share of bad dates. They offer us good stories to tell … but they are nothing compared to what you could easily consider the saddest date in human history: between…

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BUM. BUM. BUM. BUMBLE.

Love this! – Bumble, the newest dating IPO tech darling ($BMBL) has been getting a lot of “buzz” lately. Great copywriting that ties so nicely back to the #brand name. You can literally hear the music in your head. Well done Whitney Wolfe Herd ! #wakeupimagine #designthinking #brandgrowth

Hey Siri, Am I Ready for 2018?

Hey Siri, Am I Ready for 2018? Ah, the smell of 2018 in the morning. But what will it bring? How will 2018 change the way we do business? If it’s anyway as transformational as 2017, can I be prepared? All valid questions as 2017 has cut swaths out of many and built new-fangled superhighways for…

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Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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The Revenge of Analog

The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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