Archive for: September, 2016

The Jack Ma Effect

The Jack Ma Effect. When Chinese Internet billionaire Jack Ma – founder of e-commerce behemoth Alibaba – started out looking for work in life, he was rejected left right and centre by dozens of companies, including KFC, which had just entered China. “I went to KFC when it came to my city. Twenty-four people went…

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Is the Internet ushering in a New Renaissance?

Is the Internet ushering in a New Renaissance? Caught a fascinating CBC interview with author Chris Kutarna. In his new book (co-written with Ian Goldin – Professor of Globalization & Development at Oxford University) Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance, he postulates that “Now is the best moment in…

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Content + Community + Commerce = Content Marketing

Content + Community + Commerce = Content Marketing. I know I preach this on a regular basis, but marketing, my friends, is shifting. Marketing is no longer a one-way diatribe. I just spent time with some of the best content marketers on the planet at the Content Marketing World conference. The people who are on…

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Who owns your eyeballs?

Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…

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