Archive for: August, 2021

Apple says … pay later.

Apple is working on a new service (backed by Goldman) that will let consumers pay for any Apple Pay purchase in installments over time, rivaling the “buy now, pay later” offerings popularized by services from Affirm (whose stock dropped 10% on the news)and PayPal. Look out … here comes Apple. #wakeupimagine https://www.bloomberg.com/news/articles/2021-07-13/apple-goldman-plan-buy-now-pay-later-service-to-rival-paypal

For the music industry, cryptocurrency will be as disruptive as MTV.

For the music industry, cryptocurrency will be as disruptive as MTV. Great read from Fast Company – a former MTV exec reflects on how crypto is shaking up the music industry in ways reminiscent of a certain game-changing video network born in 1981. #wakeupimagine #crypto #musicindustry #music https://www.fastcompany.com/90651595/for-the-music-industry-cryptocurrency-will-be-as-disruptive-as-mtv

Jet Suit. Yes, jet suit. You got that – right?!

And… no this is not CGI, this is the real deal from Gravity Industries. If you haven’t watched this video or watched any of their other videos then be ready for your jaw to drop. Super cool. #wakeupimagine#takeongravity#innovation To see more check out their website: https://gravity.co/

Customer Lifetime Value. Is your customer the right customer?

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by…

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Royalty and dignitaries, brandy and cigars.

Airships – “Royalty and dignitaries, brandy and cigars. Grey Lady-giant of the skies you hold them in your arms… ” — Iron Maiden. Bruce Dickinson, the lead singer for Iron Maiden and captain of the band’s personal Boeing 757, has invested $380,000 in Hybrid Air Vehicles Ltd who are within 4 years of their first-planned commercial flight of…

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Drone Hoverboard. Yes, you read that correctly.

You’re looking at the world’s first flying drone-like hoverboard. After years of research and design, tech inventor Hunter Kowald unveils a fully functional hoverboard — and this one actually flies (many prototypes failed over the past years – ouch). It is made of floor-mounted propellers and a carbon-fiber structure controlled by remote control. It has a payload capacity of…

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The next big thing…

Ah yes, the never-ending quest for the shiny spoon – aka the next big thing – pay dirt, magic dust, maybe a golden egg or two. Maybe just maybe a little #firstprinciples analysis, a dash of #designthinking, a smattering of some great #insights and #trends, all stirred together with some juicy #marketing fundamentals. Just saying… #wakeupimagine#marketing

eVTOL drones take to the skies.

The idea of a future where travelers can be whisked above traffic from downtown locales straight to airports where they can catch flights to anywhere in the world is gaining traction. No, we’re not talking about helicopters but rather low-emission electric vertical takeoff and landing — or #eVTOL — aircraft. American Airlines, the largest carrier in the world, aircraft…

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