Category Archive for: Social Media

For the music industry, cryptocurrency will be as disruptive as MTV.

For the music industry, cryptocurrency will be as disruptive as MTV. Great read from Fast Company – a former MTV exec reflects on how crypto is shaking up the music industry in ways reminiscent of a certain game-changing video network born in 1981. #wakeupimagine #crypto #musicindustry #music https://www.fastcompany.com/90651595/for-the-music-industry-cryptocurrency-will-be-as-disruptive-as-mtv

Customer Lifetime Value. Is your customer the right customer?

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by…

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Everything look like a Guinness?

In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…

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Elon flops. Tesla not accepting Bitcoin.

Elon Musk, who has become a volatile force in the #cryptocurrency universe, said Tesla is no longer accepting Bitcoin Inc. as payment for purchases of its #electricvehicles owing to the excessive amount of carbon-based energy it uses. Bitcoin plunged following his comments. The sudden move is a curious one since Tesla’s recent $1.5 billion Bitcoin investment triggered a surge in the currency’s value. It also…

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Elon x SNL. Let the Dogefather(ing) begin.

E L O N x S N L – Okay quick, when was the last time you were talking about who was hosting Saturday Night Live two weeks ahead of the show? In a Musk-Tune-In event (sorry couldn’t resist) tonight the King of Crypto himself hosts. The big winner – SNL – as this may…

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Twitter buys Scroll to power Subscription.

Twitter is teasing a future without paywalls and their plans for a subscription service are slowly coming into focus. Now, it’s acquired Scroll, a #startup that partners with publishers to allow readers to view their content #adfree. Seems your advice is coming to bear Scott Galloway!! #wakeupimagine#socialmedia#subscriptions https://lnkd.in/eZnYvEp via Engadget https://www.engadget.com/twitter-acquires-scroll-subscription-service-171621757.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&guce_referrer_sig=AQAAAB5HZNJvl0UNRkK7yuEP-zF278CQYkxXoOrmOImkewIisIGD_GvhgVYZqDwmeaV3Xb8DkZJYkaCdRct68dQHNJiekBHdjHtT-zorbNsJ9y0Nz1kgKg-Uvf1sQCHN97ZuaRElUh6KDVgJnK8sddPg6i-Kvf5HxML9aCBDMeoOonX3

The Creative Brief Gap.

Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…

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Click this. How Instagram scaled social media.

Great journey map of how a couple of innovators made an app in 8 weeks and scaled to one of the most used #socialmedia photo apps. Oh ya, and then they were purchased by Facebook for $1 billion. #wakeupimagine #startups #innovation #entrepreneurship

Wasted Digital Ad Spend. Where’s your money going?

As the famous quote from 19th-century retailer, John Wanamaker goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Last year PwC investigated where the money goes in #digitaladvertising and found a single #programmaticadvertising placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital #adspend is…

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Edit. The Dove Reverse Selfie.

DOVE, Inc. reverses #selfie edits to highlight the dangers of #socialmedia. In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty. Dove highlighted this epidemic with their brilliant 2006 Dove ‘Evolution’ video. BUT … today young girls face the same problem. Claiming that by the…

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