Category Archive for: Social Media

What makes an Ad Iconic?

Great read from Ad Age on how narratives and emotions play a role in making classic spots like ‘1984’ and ‘Daisy’ linger longer in the cultural consciousness. #imagination #creativity https://adage.com/article/creativity-news/what-makes-ad-iconic/2295021#.X7UzFCw_Bl8.linkedin

Ryan Reynolds + Rob McElhenny x Wrexham

And now for something completely different – Ryan Reynolds and Rob McElhenney have purchased Wrexham AFC (yes, you have never heard of the team). This will be where we see the true effect of #marketing as Reynolds is known for his brilliant ironic, sarcastic spots – think Aviator Gin, Mint Mobile, Deadpool et al. And this spot “kicks it off”…

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How to Engage with Consumers: A Cup of Jo Cheatsheet

What can brands to today to transform the way they engage with people? The following are excerpts from our Cup of Jo interview series in which we have caffeinated conversations with wickedly smart people, and who each provide their answer to this very question. You can access our full Cup of Jo playlist on YouTube. Or if you prefer…

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How narcissistic are we?

How narcissistic are we? Did you know that a study (by Now Sourcing and Frames Direct) says Millennials are expected to take well over 25,000 selfies in their lifetime? Hold up… 25,000 selfies? Considering that the average lifespan of us humans (until we’re cyborgs of course) is 27,375 days, that means that your average run of…

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Facebook is making BIG changes

Facebook is making BIG changes. That’s right, the Zuck himself has said that Facebook needs to change and change it will. They have announced they are overhauling the News Feed (including how they rank photos, videos, and posts) to prioritize what family and friends have to say first. Simply put, you’ll see more posts from friends…

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