Archive for: March, 2016

The Future of Brands is Experience

The Future of Brands is Experience. Close your eyes for a moment and think about a time when you had a truly great brand experience – an experience that engaged you, that moved you, sent those little tingles up your spine, captured your heart and mind… and made you want to share it. Now think……

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Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast. I was listening to a great SXSW interview last week given by Kevin Plank, Founder & CEO of Under Armour. He recalled crying at a tollbooth some 10 years ago trying to explain to the toll attendant that he simply didn’t have the small sum of $2 needed to pay…

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The Seductiveness of Data

The Seductiveness of Data. As my good friend and author Mitch Joel says, “when businesses and professionals hear words like ‘data’, ‘analytics’, and ‘loyalty programs’ their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.” Data is being witlessly generated…

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Luxury inking – the love affair of lifestyle brands and print

Luxury inking – the love affair of lifestyle brands and print. If I’ve said it once, I said it a thousand times – as technology has morphed, changed and transformed the world – the lines have blurred between what is considered traditional and digital marketing. Today, brands rely on creating experiences, storytelling and emotional engagement…

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