Xupermask = will.i.am x Honeywell

Will.i.am‘s superhero-inspired mask has air filters, earbuds, and LED lights! The Black Eyed Peas iconic lead man is back with another wild gadget — though this one might be his most aptly timed yet. Dubbed “Xupermask,” it combines personal protective equipment #PPE elements with high-tech audio to create a device that, according to will.i.am, has been designed to “embrace the #newnormal” society faces after the COVID-19 pandemic. To bring the product to life, the musician and entrepreneur partnered with Honeywell, which developed the Xupermask’s most intriguing feature: a built-in, battery-powered air filtration system. #wakeipimagine #healthtech #covid19 #designthinking

Posted on April 11, 2021 in Creativity, Innovation, Marketing, Technology, Trends

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Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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