A couple of months after #NFTs caught the public imagination with the $69 million #Beeple Christy’s auction, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. Everyone is talking about NFTs but very few people understand them.
Luxury #brands are minting virtual sneakers, QSR brands are out minting pixelated pizza and taco GIFs, and even CPG brands are minting limited edition toilet paper – really.
But do you have true fans that want to own your brand, your logo, your imagery, your artwork, your content?! Yes, the ones that want to tattoo it on their skin (think Starbucks), as those are the ones who want your NFT artwork. Not simply because it’s a fad, trend, or a blip in the zeitgeist. So get creative (V E R Y creative) and play with the shiny thing, but think about the value before you go minting your next NFT.