Category Archive for: Marketing

Buckle up and Welcome to 2017!

Buckle up and Welcome to 2017! Yes, 2016 was a pretty wild ride and an incredible year for technology. I’m quite frankly blown away by the palpable feeling of exponential change. We are truly living in a hyper-connected world that is enabling quantum leaps – in 2010 1.8 billion people were connected, and today the…

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IBM’s Watson – the NEW Cybercrime fighter!

IBM’s Watson – the NEW Cybercrime fighter! Ok, I don’t know about you and your business, but I do know that I’m going to sleep better at night with Watson on the watch. Yes, Watson – the Jeopardy-winning, poutine concocting, cookbook writing, cocktail creating, cancer battling – supercomputer is now in the cybercrime business. Watson’s…

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NY to London for a little business and high tea?

NY to London for a little business and high tea? I had no concept that commercial airlines fly no faster today than they did in the 1950s. Given the huge advancements and technological leaps in every other arena, plus the quantum jumps in aerospace (isn’t Elon Musk planning a Mars shot?!), why are we not…

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Black Friday + Cyber Monday + Holidays = Is Your Mobile up to Snuff?

Black Friday + Cyber Monday + Holidays = Is Your Mobile up to Snuff? Ah, the holiday season. The tension builds for consumers, retailers and marketing departments alike. Yes, this is the make-or-break time of the year for marketers, ensuring their brands stay at the peak of demand, on trend, and of course, ahead of…

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Fake News – “Truthiness” Hurts Us All

Fake News – “Truthiness” Hurts Us All. The term “truthiness” was made wildly popular by late-night TV personality Stephen Colbert. He used it to describe “politicians’ and pundits’ preference for concepts they wish were true over ones that actually are true.” To make matters worse, truthiness has been put into practice – in the run-up…

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What money are you leaving lying on the ground?

What money are you leaving lying on the ground? I love a good business back-story. I was listening to CBC’s Under the Influence the other day and heard a great one. Back in 1919, car magnate Henry Ford invited several friends to go on a camping trip – real estate mogul Edward Kingsford, renowned inventor…

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Meet George Jetson

Meet George Jetson. In less than a decade, Uber has redefined the shared economy, gutted the taxi industry, and scaled to a $70 billion dollar company along the way. But now they have done it. They have just announced a project called ‘Elevate,’ which promises flying cars. Yes, flying cars. Instantly, I was transported to the vision…

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Marketing the next @POTUS

Marketing the next @POTUS. No matter where your political leanings lie, we’re watching the highest-stakes, online marketing battle in the history of the world, playing out before our very eyes. It may be painful to watch (yet we all are), but this election holds an absolute treasure trove of insights for everyone in the marketing…

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Print in a Digital World 2017 Trend Report

Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…

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The Haptic and Sensory Influence of Print

The Haptic and Sensory Influence of Print. Touch. Arousal. Sensation. All sound a wee bit salacious, but what they describe is anything but. As humans, we connect with our environment, we connect with other humans, and we crave the physical – as it stimulates receptors in our brains like a firestorm. We are simply wired…

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