X Marks the AR Spot for Apple. I was in the brilliant city of Chicago last week to deliver the opening keynote at Print 17 – giving audiences a sneak peek of our next Print in a Digital World trend report. As it happened, it was the very same morning that Tim Cook would, for the first time,…
Posts Tagged:Google Lens
Forget dancing flowered garlands – Google Lens is AR with real utility. Right now AR (Augmented Reality) is having a moment, and it’s moving beyond rainbow vomit, puppy dog-ears and flowered garlands dancing around your head. Announced last week at Google’s I/O developer conference, Google’s new ‘Lens’ technology lets you employ the power of search utilizing…
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