The Revenge of Analog (Redux). So I introduced you to this one back in the summer, and I hope you’ve had a chance to read this book on a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. This week’s cool update is that I just had…
Posts Tagged:Print in a Digital World
Hello, Print in a Digital World 2018. Last week we launched our latest greatest trend report at Canada Post’s 10th annual Think INSIDE the Box event. In constructing our recent trend report, we quickly came to realize a new reality has now taken hold – the way consumers engage with brands has dramatically morphed. They can…
X Marks the AR Spot for Apple. I was in the brilliant city of Chicago last week to deliver the opening keynote at Print 17 – giving audiences a sneak peek of our next Print in a Digital World trend report. As it happened, it was the very same morning that Tim Cook would, for the first time,…
The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…
C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual. I was, once again, very honoured to speak at this year’s C2 Montreal conference. This was the sixth annual round for the Sid Lee founded, otherworldly Cirque du Soleil marketing extravaganza – a creativity-meets-commerce conference that is about as far from most run-of-the-mill…
Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…
The Haptic and Sensory Influence of Print. Touch. Arousal. Sensation. All sound a wee bit salacious, but what they describe is anything but. As humans, we connect with our environment, we connect with other humans, and we crave the physical – as it stimulates receptors in our brains like a firestorm. We are simply wired…
Hacking the Human Genome. Some of the world’s top scientists gathered this week to consider technology that might alter the course of humankind. Overlooked against that little Climate Change Summit across the Atlantic, The International Summit on Human Gene Editing was held in Washington to tackle questions related to the science and ethics of tinkering…
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