Posts Tagged:marketingandadvertising

Call me a Collabratist

Call me a Collabratist. I truly believe in the fact that we don’t do it alone. The best work that I have ever done was created in collaboration with a team. And there is one thing that I’ve learned – as the market has dramatically shifted before our very eyes, it’s my job in many…

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Brilliant Brands Appeal to Emotion not Logic

Brilliant Brands Appeal to Emotion not Logic. Our psychology is a potent and powerful thing, and you need to be part savvy marketer and part studied anthropologist to tap into it. Every day, we feel hundreds of different emotions – each nuanced to the physical and social situations we find ourselves in – and we…

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