Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…
Posts Tagged:#contentmarketing
Brilliant Brands Appeal to Emotion not Logic. Our psychology is a potent and powerful thing, and you need to be part savvy marketer and part studied anthropologist to tap into it. Every day, we feel hundreds of different emotions – each nuanced to the physical and social situations we find ourselves in – and we…
Facebook changes the publishing game – Instantly. Our ever-evolving friend Facebook initially launched the first trials of their new Instant Articles ten months ago, with a proposal to have publishers post articles straight into the Facebook App (instead of initially doing so on their own websites). Why would a publisher want to explore this option?…
Super Bowl: On Any Given Sunday Content Rules. For many football fans, there are two seasons – football season and waiting for football season. Brands know that this is a cultural moment steeped in tradition and look to invest heavily in its halo. The Super Bowl is quintessentially the most expensive night for brands looking…
Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…
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