Posts Tagged:MMM

Science Fiction is the Key to Unlocking our World

Science fiction is the key to unlocking our world. If you want to figure out your next business move, leap into the pages of some science fiction my friends. “Why Business Leaders need to read more Science Fiction,” headlines an article in the Harvard Business Review, and there are many more that echo this approach to understanding…

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Google strikes with ‘YouTube TV’ – 40 Channels for $35

Google strikes with ‘YouTube TV’ – 40 Channels for $35. Just as we released our last Mashup on Amazon succeeding as a major disruptive force, here comes Google – taking a big swing at cable television. YouTube announces that for just $35 a month, they will offer access to live TV from over 40 providers,…

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NY to London for a little business and high tea?

NY to London for a little business and high tea? I had no concept that commercial airlines fly no faster today than they did in the 1950s. Given the huge advancements and technological leaps in every other arena, plus the quantum jumps in aerospace (isn’t Elon Musk planning a Mars shot?!), why are we not…

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What money are you leaving lying on the ground?

What money are you leaving lying on the ground? I love a good business back-story. I was listening to CBC’s Under the Influence the other day and heard a great one. Back in 1919, car magnate Henry Ford invited several friends to go on a camping trip – real estate mogul Edward Kingsford, renowned inventor…

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Westworld – A New Frontier for AI

Westworld – A New Frontier for AI. If you haven’t yet tuned into HBO’s Westworld, it’s an exceedingly addictive, provocative look at the future of artificial intelligence and morality in the same instance. It’s based on Michael Crichton’s 1973 movie and is set sometime in the undisclosed future, where a couple of pioneering scientist types…

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Don’t forget that Marketing is Human2Human

Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…

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Call me a Collabratist

Call me a Collabratist. I truly believe in the fact that we don’t do it alone. The best work that I have ever done was created in collaboration with a team. And there is one thing that I’ve learned – as the market has dramatically shifted before our very eyes, it’s my job in many…

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Facebook changes the publishing game – Instantly

Facebook changes the publishing game – Instantly. Our ever-evolving friend Facebook initially launched the first trials of their new Instant Articles ten months ago, with a proposal to have publishers post articles straight into the Facebook App (instead of initially doing so on their own websites). Why would a publisher want to explore this option?…

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As technology advances, is reading in jeopardy?

As technology advances, is reading in jeopardy? Sitting in your local coffee shop with the aroma of freshly ground beans and the din of chatter, your laptop, smartphone and tablet can tell you a lot, but I believe these glimmering streams of data, rich as they are, will only ever be able to complement long-form…

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