Can Mega-Philanthropy at the hands of Tech Giants make the world a better place? You hear the promises of a utopic future with a colossal roar. The prevalent players in the tech industry say they want to change the world for the better, and they are not shy about making big claims and promises. Amazon’s Jeff…
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Super Bowl: On Any Given Sunday Content Rules. For many football fans, there are two seasons – football season and waiting for football season. Brands know that this is a cultural moment steeped in tradition and look to invest heavily in its halo. The Super Bowl is quintessentially the most expensive night for brands looking…
Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…
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