Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology in bold and exciting ways.
Within marketing today, there is a seismic disruption happening across all verticals. It’s an unprecedented transformation that’s impacting consumers, commerce, and communication. A transformation in any one of those arenas by itself would be difficult for an industry to respond to, but the fact that all three are morphing at the same time can cause paralysis in the best of companies.
The good news? The consumer has become the new CEO and is truly in the driver’s seat, so at the end of the day, it really is a marketing challenge. And when there’s a marketing challenge, we can assess, measure and act strategically.
We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time – the Gutenberg Press and the Internet. This means that the period in which we now live is unique and we benefit from the mixing and mingling of print AND digital.
To illustrate and help guide you on your own transformational journey, we have scoured the globe to bring you a new trend report with potent examples that will hopefully inspire you to mix, match and marry the worlds of print and digital… to find your own marketing nirvana. Enjoy the ride – things are about to get interesting.
We launched Print in a Digital World 2017 into the ether at Canada Post’s 9th Annual Think Inside the Box Conference. Click on the feature below for access to our trend report, and if you have time, check out the event tweets at #TITB2016.
Access Print in a Digital World 2017 Today!
St. Joseph’s latest Print in a Digital World trend report has launched! Register here to be the first to access the latest insight and powerful examples of how to be a storyteller in our connected world, merging marketing, content, and technology in bold and exciting ways.
Michael Chase, CMO
St. Joseph Communications
#MondayMashup > http://stjoseph.com/monday-morning-mashup-oct-24th/