And now for something completely different – Ryan Reynolds and Rob McElhenney have purchased Wrexham AFC (yes, you have never heard of the team). This will be where we see the true effect of #marketing as Reynolds is known for his brilliant ironic, sarcastic spots – think Aviator Gin, Mint Mobile, Deadpool et al. And this spot “kicks it off”…
Category Archive for: Entertainement
What can brands to today to transform the way they engage with people? The following are excerpts from our Cup of Jo interview series in which we have caffeinated conversations with wickedly smart people, and who each provide their answer to this very question. You can access our full Cup of Jo playlist on YouTube. Or if you prefer…
How narcissistic are we? Did you know that a study (by Now Sourcing and Frames Direct) says Millennials are expected to take well over 25,000 selfies in their lifetime? Hold up… 25,000 selfies? Considering that the average lifespan of us humans (until we’re cyborgs of course) is 27,375 days, that means that your average run of…
Deloitte’s TMT Predictions put AI in your boardroom in 2018. Nothing makes the New Year sizzle more than the bevy of predictions that come out to set the tone for what to expect over the next twelve months. And one of the top dogs in the futurist game is Deloitte and their annual TMT (technology, media,…
How do you Netflix – a shocking new habit revealed. The ubiquitous red logo video streaming giant added the term “binge-watching” to our lexicon – pioneering a new way to consume TV. And Netflix has just revealed a shocking new related habit – apparently, we’ll watch movies and TV practically anywhere, and about 67% of us…
The Revenge of Analog (Redux). So I introduced you to this one back in the summer, and I hope you’ve had a chance to read this book on a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. This week’s cool update is that I just had…
Hello, Print in a Digital World 2018. Last week we launched our latest greatest trend report at Canada Post’s 10th annual Think INSIDE the Box event. In constructing our recent trend report, we quickly came to realize a new reality has now taken hold – the way consumers engage with brands has dramatically morphed. They can…
The Rise of the #Selfie Museum. Yes, you read that correctly. Our social media crazed world and the need for the perfect “selfie” is turning things upside down, sideways and maybe a little oblong. Want to sit on a unicorn, dive into sprinkles, submerse yourself in yellow plastic balls, or perhaps float on a cloud surrounded…
The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…
The iPhone is 10 and ooh how it has changed our lives. June 29, 2007 – Steve Jobs walked on stage and shocked the world. Like most things Apple, the iPhone wasn’t the first of its kind, but it was a quantum leap beyond the competition and spawned the mobile revolution. So much so, that few…