Toronto as a Technological Futurescape. What a future-forward couple of weeks for Toronto. First, Uber says they are going to build a new lab for their autonomous vehicles program here. Then, Omers Ventures raises another $300 million fund, taking them over a billion dollars in funding for their startup ventures ecosystem. And, if those aren’t hot…
Category Archive for: Marketing
Elon Musk TED Talks his way into a BORING Future. And… that’s ‘boring’ as in drilling, not yawning people. I don’t know how he consistently does it, but good old Elon stole the recent TED 2017 event in Vancouver this year, yet again, even garnering more interest than the Pope’s TED Talk (if you can…
2017 Trend Report Launch: Think Beyond Content. We officially launched our latest trend report – Think Beyond Content – out into the ether with a keynote at MagNet (North America’s largest gathering of magazine media stakeholders). Our newest report explores a cacophony of examples that showcase how brands are not only thinking of a world…
Hey, United – Broken Noses do NOT equal Great Customer Service. Common sense and customer service were anything but apparent in the United Airlines scandal of recent weeks. Layers upon layers of the “wrong things to do” surfaced in response to the incident after United Airlines forcibly removed a passenger from an overbooked flight and…
The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…
True Moonshot – SpaceX is taking people around the Moon. In the realm of science fiction this may not sound like a biggie, but in the world of the commercial space industry, this is huge. Elon Musk and SpaceX recently announced that they will shuttle two “private citizens” around the Moon in 2018. It will send…
Meaningful Brands increase Wallet Share by up to 9 times. Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results. According to Havas’ 2017 Meaningful Brands Global Study, 84% of…
Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…
6 Key Visual Content Marketing Trends in 2017. The Content Marketing arena has grown by leaps and bounds in only a matter of years. Today, St. Joseph is immersively working with brands looking to tell richer, more vibrant stories, as well as create video and photographic imagery that captures imaginations, cuts through the clutter and…
Google strikes with ‘YouTube TV’ – 40 Channels for $35. Just as we released our last Mashup on Amazon succeeding as a major disruptive force, here comes Google – taking a big swing at cable television. YouTube announces that for just $35 a month, they will offer access to live TV from over 40 providers,…