Meet George Jetson. In less than a decade, Uber has redefined the shared economy, gutted the taxi industry, and scaled to a $70 billion dollar company along the way. But now they have done it. They have just announced a project called ‘Elevate,’ which promises flying cars. Yes, flying cars. Instantly, I was transported to the vision…
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Marketing the next @POTUS. No matter where your political leanings lie, we’re watching the highest-stakes, online marketing battle in the history of the world, playing out before our very eyes. It may be painful to watch (yet we all are), but this election holds an absolute treasure trove of insights for everyone in the marketing…
Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…
The Haptic and Sensory Influence of Print. Touch. Arousal. Sensation. All sound a wee bit salacious, but what they describe is anything but. As humans, we connect with our environment, we connect with other humans, and we crave the physical – as it stimulates receptors in our brains like a firestorm. We are simply wired…
Why Social Platforms are shedding the Social Label. It seems these days that Social Media companies are pivoting on their identities. They are shedding their “social network” handles and rapidly diversifying in parallel. There was a point in our near recent past that everyone was a “social specialist,” with agencies and niche experts manifesting in…
Shomi falls to Netflix. It isn’t long ago that we used to undertake the pilgrimage to the local Blockbuster to pick up our videos. Rushing to get them back on time. Paying late fees when we didn’t quite make it (and if you remember back far enough, paying a fee if you didn’t rewind your…
The Jack Ma Effect. When Chinese Internet billionaire Jack Ma – founder of e-commerce behemoth Alibaba – started out looking for work in life, he was rejected left right and centre by dozens of companies, including KFC, which had just entered China. “I went to KFC when it came to my city. Twenty-four people went…
Is the Internet ushering in a New Renaissance? Caught a fascinating CBC interview with author Chris Kutarna. In his new book (co-written with Ian Goldin – Professor of Globalization & Development at Oxford University) Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance, he postulates that “Now is the best moment in…
Content + Community + Commerce = Content Marketing. I know I preach this on a regular basis, but marketing, my friends, is shifting. Marketing is no longer a one-way diatribe. I just spent time with some of the best content marketers on the planet at the Content Marketing World conference. The people who are on…
Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…
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