Mary Meeker’s 2016 Internet Trends. Stop holding your breath, as Mary Meeker is back with one of the most eagerly anticipated reports of 2016. Silicon Valley literally starts breathing again, when this always weighty (213 pages this year), Kleiner Perkins Caufield & Byers (KPCB) cornucopia of facts is released. In our always on, always connected…
Category Archive for: Technology
Connectography = connectivity + geography. Global strategist Parag Khanna begins his buoyant and hopeful Ted Talk with, “I want you to reimagine how life is organized on earth.” In his new book Connectography: Mapping the Future of Global Civilization, he makes the case that, “the arc of global history is undeniably bending towards integration.” Khanna…
Want to share a ride? Ok. We all know how convenient it is to engage the little Uber app on our phones and have our personal ride show up wherever we are, whenever we want, on demand. But the ride-sharing wars have now escalated to a whole new level, as global automotive players are hopping…
Chatbots – friendly or frightening? This week we’re looking at Chatbots or Bots (for those who like to fling around in-the-know jargon). As we reviewed in last week’s Mashup, chatbots are artificially intelligent algorithms that are designed to interact with humans in a human-like way – answering questions, performing tasks… I’ve recently been exploring a…
Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…
Brilliant Brands Appeal to Emotion not Logic. Our psychology is a potent and powerful thing, and you need to be part savvy marketer and part studied anthropologist to tap into it. Every day, we feel hundreds of different emotions – each nuanced to the physical and social situations we find ourselves in – and we…
Facebook changes the publishing game – Instantly. Our ever-evolving friend Facebook initially launched the first trials of their new Instant Articles ten months ago, with a proposal to have publishers post articles straight into the Facebook App (instead of initially doing so on their own websites). Why would a publisher want to explore this option?…
IoT – How connected will we be? Ok, let’s say you had a wee bit of a binge eating weekend, and to compensate, you’ve been using your wearable fitness app to track your steps and calories, along with your connected bathroom scale. When you go to open your smart fridge for an innocent midday snack,…
The Future of Brands is Experience. Close your eyes for a moment and think about a time when you had a truly great brand experience – an experience that engaged you, that moved you, sent those little tingles up your spine, captured your heart and mind… and made you want to share it. Now think……
The Seductiveness of Data. As my good friend and author Mitch Joel says, “when businesses and professionals hear words like ‘data’, ‘analytics’, and ‘loyalty programs’ their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.” Data is being witlessly generated…